Glossary

Terms you will see in the admin and in these docs that may be new to you, and what each one means in SupaTalker

When you first use SupaTalker you will run into a lot of unfamiliar terms. Some are concepts of this system (skills, knowledge base, host sites), some come from external platforms such as LINE and Meta (Webhook, rich menu, persistent menu), and some are AI terms (MCP, RAG). This page collects them in one place, and each term points to the page that explains it in detail.

The three pairs people mix up most

Sync vs. list — syncing puts content where the AI can find it; listing decides whether visitors can find it right now. The two are managed separately; see Content status
MCP connectors vs. MCP API keys — they go in opposite directions: a connector lets this platform reach out to someone else's service, while a key lets an external AI tool connect in
Anonymous embed vs. member embed — the two ways to add the chat window to your website, and visitors can use different features in each

AI customer support basics

Term	What it is	Details
Visitor	Anyone who chats with the AI, whether an anonymous visitor on your website, a signed-in member, or someone who came in from LINE, Messenger or Instagram	Visitors / memory
Member	A visitor who has signed in on your website and chats as a member. Members can use more skills than anonymous visitors	Platform overview
Skill	A type of question the AI can handle, such as answering questions about the business or looking up orders. When a visitor sends a message, the system decides which skill should handle it	Skills
Knowledge base	The site's frequently asked questions and answers, the main source the AI answers from	Knowledge base
Entry	One item in the knowledge base, made up of a question, an answer and a category	Knowledge base
Golden question	A set of questions the platform has already tested. Applying them creates drafts that have the question but still need an answer	Golden question templates
RAG (retrieval-augmented generation)	Before answering, the AI first retrieves the relevant content from your data and then answers based on it, instead of relying only on what it already knows. This is how SupaTalker uses the knowledge base: once an entry is synced it enters the retrieval index, and only then can the chat find it. This term does not appear anywhere in the admin	The four states
Memory	Facts the system keeps for each visitor, for example "Plans to check in on May 25, 2 people". The AI refers to them when it chats with this visitor later, so it does not have to ask again	Visitors / memory
Decide	Memory extracted from conversations starts as drafts; in this step you choose, one by one, whether to include each one	Memory
Thread	One unit of conversation. After the visitor has been idle for a while, or a threshold is reached, the visitor's later messages are recorded in a new thread	Conversations

MCP and external AI tools

Term	What it is	Details
MCP	Short for Model Context Protocol, an open standard that lets AI tools connect to external systems and use their features. Official site: modelcontextprotocol.io	—
MCP API key	A key issued to an external AI tool (such as Claude Code, Codex or claude.ai) so it can connect in to this platform over MCP and manage the knowledge base	MCP API keys
MCP connector	Lets the AI reach out over MCP and use an external service's features, such as checking the weather forecast	Skills: MCP connectors
Data source	A skill that lets the AI look up external data, for example checking performance dates in a public Google Sheet	Skills: Data sources

Channels and external platforms

Term	What it is	Details
Channel	A way for visitors to chat with the AI. LINE, Messenger, Instagram and the chat window on your website are each a channel	Platform overview
Channels page	The admin page where you connect the AI to Messenger, Instagram and LINE	Channels
Facebook Page	The Facebook Page you need before connecting Messenger. You need permission to manage messages on that Page	Channels: Before you start
Instagram professional account	The account type you need before connecting Instagram (business or creator). A personal account has to be switched first	Channels: Before you start
LINE Official Account	A business's account on LINE. Once visitors add it as a friend, they can chat with the AI on LINE. You need to apply for one before connecting LINE	LINE: Before you start
LINE Developers / Messaging API	LINE's console for developers, and the LINE feature that lets the system send and receive LINE messages. You get the two keys here	LINE: Before you start
Webhook	The URL an external platform automatically forwards messages to. When LINE receives a message from a visitor, it forwards it to the Webhook URL shown in the admin, and only then can the system reply	LINE: Webhook URL
Channel Access Token / Channel Secret	LINE's two keys. The first lets the system send messages on behalf of the Official Account; the second verifies that messages really come from LINE	LINE: The two keys
Rich menu	The row of image buttons at the bottom of a LINE chat. Visitors tap one to send a message or open a web page. Only visible in the LINE mobile app	LINE rich menus
Persistent menu	A fixed menu in Messenger and Instagram chats. Visitors tap an item to send a message	Channels: Persistent menu
LINE broadcast	Proactively sending a message from your LINE Official Account to visitors who have chatted with it, such as a new product launch or an event notice	LINE broadcast
OTA / PMS	OTAs are booking platforms such as Airbnb and Booking.com; a PMS is a property management system. Sites using a related industry template can receive messages from booking platforms through a PMS	Platform overview

The chat window on your website

Term	What it is	Details
Chat widget	The chat window embedded on your website, where visitors can chat with the AI without leaving the site	Host sites
Host site	A website you embed the chat widget into. Only registered websites can embed it	Host sites
Embed code	A snippet of code you paste into your web page; once it is there, the chat widget appears on your website	Code integration
Anonymous embed	Visitors can chat without signing in, but can only use the knowledge base	Anonymous embed
Member embed	After a member signs in on your website, they chat as a member, with more skills available than anonymous visitors. Needs your website's developer to integrate it	Member embed
Entry ticket	In a member embed, a credential your website's backend issues for a signed-in member to show who this visitor is	Code integration
Host ID / secret	The two things a member embed host site gets when you create it; your website's backend uses them to issue entry tickets	Member embed

Content status

The knowledge base, products, rich menus and store settings are all designed so that editing something does not make it live. These terms tell you how far a piece of content has gone:

Term	What it is	Used in
Save / draft	Stores your changes, but they do not affect the AI or what visitors see yet	Throughout the admin
Sync	Puts saved content where the AI can find it, or uploads it to an external platform (for example, syncing to LINE)	Knowledge base, product Q&A, rich menus, persistent menus
List / unlist	Decides whether visitors can see the content, and the AI can find it, right now. To stop using something for a while without deleting it, unlist it	Knowledge base, products
Publish	Applies the whole store settings draft to the store page customers see	Store settings
Set as default	After a rich menu is synced to LINE, it still has to be set as default before all LINE users see it	LINE rich menus
Layout	How things are arranged, for example how many cells a rich menu has and how they are laid out	LINE rich menus
Template	Ready-made content you can apply directly, such as golden question templates or the template catalog for beautified images	AI-generate beautified image

Saving or syncing can be blocked

Content the AI refers to, such as the knowledge base, products and visitor memory, is reviewed by AI when you save or sync it. Sentences that read like instructions to the AI are blocked, for example asking the AI to use a certain tone or play a certain role; content such as passwords or personal data may also be blocked. See Content review before syncing for examples.

Security and accounts

Term	What it is	Details
Owner / Admin	The two roles of admin accounts. An Owner can use every feature, including managing other admin accounts; an Admin can use the general features but cannot manage accounts	Admin accounts: Two roles
Human verification	The Cloudflare check below the password field on the sign-in page. It runs on its own and confirms that a person is signing in	Sign-in & password
Protection rules	Set which messages or behaviors count as a hit, and the action on a hit: log only, reject, mask or block	Security
Security events	The record of protection rule hits, which also includes the admin's own activity log	Security
Blocklist	Who is currently blocked; all messages they send while blocked are stopped	Security
Voice input (STT)	STT stands for speech-to-text. Visitors send a message by voice, and the system converts it to text before the AI handles it	Settings: Voice input